Social media management for small businesses

Posting every day isn’t a strategy. Strategy is posting what your customers want to see.

Planning, copywriting, design and performance tracking for small and mid-sized businesses. You talk directly to the people who plan and create your content, from São Paulo, Brazil, to wherever you are.

This week
  • MonEducational post
  • WedCaptioned Reel
  • FriPromo carousel

What we handle for you

Platforms, formats and volume are set in the proposal, based on what you actually need.

Content planning

We learn your audience, your services and your goals to choose the topics that make sense for your brand.

AudienceTopicsGoals

Content calendar

We map out topics and dates, so you always know what’s coming and can sign off on it.

TopicsDatesApproval

Copy and design

Posts and captions in your audience’s language and your company’s visual identity.

PostsCarouselsCaptions

Video content

Video editing and short-form clips for Reels can be part of the plan, depending on the footage you have.

ReelsStoriesClips

Account management

We agree on the posting routine and who does what, so everything runs smoothly.

RoutinePublishing

Metrics and reporting

We track the available metrics and turn what we learn into better content next month.

ReachEngagementMonthly report

Why hand off your social media

Your social profile is the storefront people check before they ever reach out. An inactive or messy profile makes the business look inactive too.

Consistency without the rush

With the calendar ready, posts go out on time and you stop scrambling for content.

A recognizable brand

The same colors, fonts and voice in every post make customers recognize you in the feed.

Data-driven decisions

Each month’s numbers show what works and shape what comes next.

Posts we’ve created

Some of the content Studio AiC created for small businesses in retail, eyewear and food.

Social media post for 100% Livre about leafy greens, by Studio AiC
100% Livre · educational content
Social media post for Marlin Azul eyewear about blue light protection, by Studio AiC
Marlin Azul · product and benefit
Social media post for São João O Festeiro with custom gin glasses, by Studio AiC
São João O Festeiro · custom product
Tip post for Marlin Azul eyewear, by Studio AiC
Marlin Azul · quick tip
Carousel for São João O Festeiro about party decorations, by Studio AiC
São João O Festeiro · promo carousel
Carnival social media post by Studio AiC
São João O Festeiro · seasonal post

Want to see more? Check out our selected work and our Instagram.

How it works

From the first chat to the monthly report, in four clear steps.

  1. First chat

    Kickoff call

    You tell us about your business, your audience and what you need to say.

  2. All agreed

    Proposal and plan

    We set platforms, formats, content volume, deadlines and who does what.

  3. You approve

    Create and approve

    We prepare the copy and designs for your review before anything goes live.

  4. Month by month

    Publish and analyze

    We follow the calendar and use the metrics to fine-tune upcoming content.

FAQ

What clients usually ask about social media management.

How much does social media management cost?

It depends on the platforms, formats, production volume and reporting routine. Tell us what you need and we’ll send a proposal with price and timeline before anything starts.

Do I need to send photos and videos?

On the kickoff call we look at what you already have and what needs to be produced. Shooting, editing and stock images are set in the proposal.

Are ads included?

Content creation, ad management and ad spend are separate items. The proposal shows exactly what’s included.

Who replies to comments and messages?

We agree on that before we start. Customer service isn’t automatically part of a content package.

Do you guarantee sales or followers?

No. Results depend on your offer, audience, budget and customer service. Our job is to plan, create and track your communication.

Great content starts with a solid brand: see our brand identity design and video editing for social media.