Brand identity design for small businesses
Your business isn’t like everyone else’s. Why should your brand be? Out of sight is out of mind.
Logo, colors, fonts and brand guidelines, custom-made for small and mid-sized businesses. A brand your customers recognize at a glance: in the feed, on a business card and on your storefront.
Body font
What’s included
A logo is just one piece. A brand identity is the whole system, with the rules that keep your brand consistent everywhere.
Logo and variations
Primary logo, horizontal version, compact icon and versions for light and dark backgrounds.
Color palette
Primary and supporting colors, with codes for screen and print.
Typography
One typeface for headings and one for body copy: your brand’s voice in writing.
Graphic elements
Shapes, icons and patterns that make a post recognizable before anyone reads your name.
Brand guidelines
A short guide with the usage rules, so anyone can create new materials without breaking the brand.
Brand applications
Your brand applied where it will actually live: social media, business cards, stationery and presentations.
Why invest in a brand identity
How your business shows up makes all the difference. A well-built brand works for you at every customer touchpoint.
Attracts the right customers
Colors, fonts and tone that speak to the people you want to win.
Builds credibility
A consistent brand looks professional and earns trust from the first glance.
Raises perceived value
A polished presentation helps customers see what your work is really worth.
Brands we’ve created
A few brand identities Studio AiC created for small businesses and independent professionals.
Logos
How we work
A fully custom creative process, made for your business only, in five clear steps.
- Kickoff call
Brief
We get to know your business, your audience and what the brand needs to say.
- Before we sketch
Research
We study competitors and references so your brand stands out in your market.
- The magic happens
Design
Logo, colors, fonts and graphic elements, presented on real-world applications.
- You approve
Review
You share feedback and we refine until the brand feels right.
- Ready to use
Delivery
Files in every format, plus brand guidelines so it’s always used right.
FAQ
What clients usually ask before we start.
What’s the difference between a logo and a brand identity?
A logo is your company’s signature. A brand identity is the full set: logo, colors, fonts, graphic elements and usage rules. It’s what makes your posts, business cards and website feel like the same brand.
What do I get at the end?
Your logo and its variations in files for screen and print, the color palette, the fonts and the brand guidelines. What goes into each package is agreed in the quote.
How long does it take?
It depends on the size of the project and the applications. We agree on the timeline in the quote, before we start.
Can I ask for changes?
Yes. Review is part of the process, and the number of revision rounds is set in the quote.
Do you work with businesses outside Brazil?
Yes. The whole process runs remotely, by email, WhatsApp and video call, and you receive every file digitally. Before we design, it’s worth checking that your business name is available as a trademark where you operate (in the US, that’s the USPTO).
With your brand ready, the next step is content: see our video editing for social media.